John Yarrington is a 19-year veteran in the field of performance-driven marketing. After graduating with an MBA from California State University, Fullerton, John quickly became a respected voice in the direct response marketing industry as the publisher of Response Magazine. John is also known for co-founding the PDMI (Performance Driven Market Institute), a 501(c)(6) not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals.

Recognizing a need for quality leads and best-in-class marketing practices, John has moved his marketing experience to the world of real estate. As a native of Southern Orange County, John can be found riding the local wilderness trails on his mountain bike or cruising the waves on his longboard at some of California’s best beaches.