Selling during the Holiday Season gives you an advantage if you market smart. Follow these tips from the Aliso Viejo real estate company, Inspired Realty, to make the most of your advantage.
Offer Maximum Flexibility
Everyone stays busy during the holidays. Use that to your advantage. Buyers feel constrained by their own holiday schedule, so be prepared to accommodate them. Readily agree to evening and weekend showings. Be flexible and offer showings when others won’t.
Absolutely work with an Aliso Viejo real estate company that offers professional photography services. Offering virtual tours or video walkthroughs shot by pros lets potential buyers explore the home at their leisure.
Professional photographers know how to show your home at its very best using high-quality, digital-ready images. Make their job easier. Because days are shorter, be ready to make the home available during the brightest part of the day for photo shoots.
Offer flexibility on the closing date to accommodate the buyer’s post-holiday timeline. Some may prefer to close quickly, while others want to wait until the first of January.
A throw blanket on the couch creates coziness
Stage Smart
Keep holiday decor simple and keep it classic. Think traditional and tasteful. Use elements like a wreath at the door, white lights, or a small centerpiece on a table to honor the holiday season. Avoid oversized trees or personal items that distract buyers.
Declutter with a vengeance. Remove personal items and holiday gifts to create clean, open spaces where buyers can envision themselves celebrating the holidays.
Clean doesn’t mean sterile, however. Make your home warm and inviting by turning on the fireplace and adding a touch of coziness by placing a throw blanket on the couch or bed.
Curb Appeal for the Season
With shorter days, many showings may begin at or after dusk. That’s okay. Buyers are busy, so accommodate them.
Keep walkways cleared of all debris and ensure exterior lights work to provide not only a safe walking area but a warm, inviting vibe. Minimize the use of exterior holiday lights and keep the entry door clean.
The Aliso Viejo Real Estate Company With an Edge
Inspired Realty understands the challenges of selling an Aliso Viejo home during the holidays. They advise you on how to offer the home at a price that attracts motivated buyers from the start. Benefit from marketing to buyers who need to move for a new job or others who want to move before the end of the year.
To sell successfully during the holidays, stage the interior appropriately for the season (ditto for the exterior), stay flexible, and work with the Aliso Viejo real estate company with an edge, Inspired Realty.